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​Five Ways a Dog Prepares Millennials for Parenthood

Whether you call them Gen Z, millennials or post-millennials, today’s children seem like they’re living in a world that’s completely different from the one we grew up in. With social media and smartphones being a major part of their lives, it feels like parenting needs all new approaches to reach these kids. There is one thing that hasn’t changed: having [...]

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Stop Animal Abuse: Spreading Awareness in the Simplest of Ways

April was Prevention of Cruelty to Animals Month, which included Dog Fighting Day on the 8th and Help a Horse Day on the 26th. Helping these causes doesn’t necessarily mean having to volunteer for hours at charity organizations: your clinic’s place in the community makes it easy to encourage action. These tips will help you leverage your position to [...]

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​Why Euthanasia Shouldn’t Ruin a Good Vet-Pet Owner Relationship

Parrots and tortoises can outlive people, but the lives of almost every other pet are farshorter than ours. That means when we welcome new pets into our homes, we have toface the fact that we’ll often have to see their deaths. Greek for “the good death,”euthanasia lets us end our pets lives to relieve their [...]

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​Why People Love Their Pets So Much

Why do people love their pets so much? As pet owners, we know the joy of having a cat curled up in your lap, a dog jumping around excited about fetching a ball, or just passing the time by watching tropical fish. What about society as a whole? The answers aren’t as straight forward as you would think. Contradictions Between [...]

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Ways to Build Strong Client-Clinic Relationships

It’s good to get new clients, but it’s even better if you can keep them. Repeat customers represent the bulk of an established clinic’s business, and the word-of-mouth advertising they generate can be crucial in attracting new clients. These tips will help you build a strong client-clinic relationship that will keep these customers coming in. Give Clients and Their Pets [...]

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Effective Ways Veterinarians Can Reach and Remind Pet Owners

How can you reach pet owners effectively? How can you remind your clients about health care visits in a way that brings them into your clinic? From the end of a clinic visit to their next stop in your office, you need to make sure you’re getting their attention. Finding the right time to schedule appointments, reminding them about [...]

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Establishing a Thriving Clinic in a Competitive Industry

In veterinary school, you learned how to care for animals, but in the real world, you also need to know how to care for a business. Ideally, you should see a positive cash flow after 6 months of operation and sustained profits after a year, putting you in a stable position shortly after opening. However, putting together an operation [...]

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Maximizing the Power of Promotion for Veterinarian Clinics

How do you get the best results from your advertising dollars? When you’re running a vet clinic, it’s often not about how many people see your message, it’s about making sure it’s seen by pet owners, gives them a favorable impression, and helps reinforce your reputation with current clients as well as potential customers. These tips will help you [...]

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Cool Touches for Veterinarian Clinics

Can going to the vet be fun? For most people, dealing with their pet’s health issues ranks up there with going to the DMV or getting a dental cleaning. However, it doesn’t have to be that way: adding some cool touches to your clinic can turn a chore into something that clients and pets can look forward to, or [...]

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Unique Ways to Market Your Veterinarian Practice

Looking for a way to help your clinic stand out from the competition? Already have a market plan, but need some new ideas to help you build your business? Here are some unique ways you can market your practice. Have a Photo Contest People love showing off their pets, so holding a photo contest is a natural fit for promoting [...]

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