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It takes a lot more work to get a new customer than it does to keep one, making client retention critical to maintaining a healthy practice. Not only do loyal clients spend more over time, they’re willing to spend a little extra each visit if they know they’re getting good service. Keeping patients is a process that starts when a client makes their first call and continues long after their visit.
While it’s easy to forget details when you deal with several animals each day, the one visit the client had a few months ago is still fresh in their minds. When you make records for patients, go beyond standard medical information: anything from small abnormalities that could lead to health problems later to noting specific behaviors that can make an animal hard to deal with. This will make future visits run smoothly, and shows clients that you care.
While your clients don’t benefit from years of studying animal health, you should approach care as a partnership of equals, working with them instead of simply doling out advice and prescriptions. By taking the time to explain to the client what’s going on with their pet and how the treatment works, you’ll let them feel empowered when taking care of their pet while helping them be more proactive about addressing health issues.
What makes a client choose your practice? They may have trouble understanding the care different providers offer, but by creating an image for your clinic, you can help it stand out. From advertising to hosting events, your goal should be emphasizing what makes your practice stand out, whether that means highlighting unique services or the people who make up your staff.
With months between visits, even the best experience at your clinic isn’t enough to keep your practice in the minds of your clients. That’s where we come in. Since 2008, Positive Impressions has been helping veterinary clinics and hospitals build relationships with their clients through customizable products. We can help you keep in touch with clients and keep your clinic’s information in their hands, so you’ll be their first contact when they need help with their pets. Here are just a few ways you can keep the connection going:
Reminder Cards that give clients a physical reminder to come in for appointments and schedule checkups
Prescription and Tote Bags for medicine and other goods so clients can tell at a glance where to get more supplies.
Calendars that keep your business’ contact information at hand throughout the year
Occasion Cards for birthdays, holidays and to express sympathy to show you care about your clients and their pets
Ready to start building a better relationship with your clients? Through the month of November, we’ll send you one free set of occasion cards for every three you order!
As a veterinarian running a mobile business, your business is unique in that you’re able to offer many services when your clients need them, where they need them. This nontraditional system is incredibly valuable to those who require your services due to lack of transportation, an emergency, or because they have pets with special needs. While running a mobile [...]
There’s no doubt that most people consider their pet a member of the family, so when it comes to a visit to the vet – be it a routine checkup or an emergency – many families often go together to support their furry companions. In addition to giving the family an opportunity to show love for their pets, it’s [...]
In a society obsessed with eating healthy and hitting the gym, it’s hard to believe that pet owners aren’t aware of the growing obesity epidemic among pets. Obesity is a risk that can set a pet up for numerous health problems. The unfortunate consequences of obesity for dogs and cats include high blood pressure, breathing problems, diabetes, kidney disease, [...]
Combating hairballs, though an unpleasant topic, is one that cat owners know all too well. Even Garfield, the famous cartoon cat, made it known that a cat’s gotta do, what a cat’s gotta do. Since cats naturally groom themselves, there’s no doubt that most cat owners have had the unpleasant experience of witnessing their cat spit up or choke [...]
With so many fad diets and food trends, humans are always trying new ways to keep themselves healthy and living longer. But what is probably most surprising, is that many people will feed their pets just about anything! Whether it’s picking up what’s on sale at the supermarket, or being easily persuaded by television commercials, many people don’t do [...]
While there is surely no substitute for professional grooming, giving your clients instruction on how to best take care of everything from a Golden Retriever’s matted hair and a Bichon Frise’s dry skin, to a cat’s earwax and nail trimming, can make your job easier when these pets come in for their regular appointments. The following are some best [...]
Helping clients cope with a sick pet is a big part of the job of a veterinarian and those who work in clinics and animal hospitals. As you know, when a beloved pet seems off, it could be more than something small. It could be, in fact, a sign of mild sickness or even a serious illness. There [...]
There’s no question that in many homes, pets are considered valued members of the family. So, when a loved one passes on, it can be devastating for everyone including children, neighbors, and friends. Of course, it can be tough for veterinarians and the staff at animal hospitals who have been a part of a pet’s life too. Experiencing the [...]
With every wet kiss and adorable look, there’s no denying that our pets are beloved members of the family. As with everyone we love, we want to keep our pets safe and healthy in every season and under every circumstance. Yet even the most well-meaning pet owners aren’t always aware of safety hazards that exist for our pets on [...]