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​Why People Love Their Pets So Much

Why do people love their pets so much? As pet owners, we know the joy of having a cat curled up in your lap, a dog jumping around excited about fetching a ball, or just passing the time by watching tropical fish. What about society as a whole? The answers aren’t as straight forward as you would think. Contradictions Between [...]

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Ways to Build Strong Client-Clinic Relationships

It’s good to get new clients, but it’s even better if you can keep them. Repeat customers represent the bulk of an established clinic’s business, and the word-of-mouth advertising they generate can be crucial in attracting new clients. These tips will help you build a strong client-clinic relationship that will keep these customers coming in. Give Clients and Their Pets [...]

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Effective Ways Veterinarians Can Reach and Remind Pet Owners

How can you reach pet owners effectively? How can you remind your clients about health care visits in a way that brings them into your clinic? From the end of a clinic visit to their next stop in your office, you need to make sure you’re getting their attention. Finding the right time to schedule appointments, reminding them about [...]

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Establishing a Thriving Clinic in a Competitive Industry

In veterinary school, you learned how to care for animals, but in the real world, you also need to know how to care for a business. Ideally, you should see a positive cash flow after 6 months of operation and sustained profits after a year, putting you in a stable position shortly after opening. However, putting together an operation [...]

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Maximizing the Power of Promotion for Veterinarian Clinics

How do you get the best results from your advertising dollars? When you’re running a vet clinic, it’s often not about how many people see your message, it’s about making sure it’s seen by pet owners, gives them a favorable impression, and helps reinforce your reputation with current clients as well as potential customers. These tips will help you [...]

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Cool Touches for Veterinarian Clinics

Can going to the vet be fun? For most people, dealing with their pet’s health issues ranks up there with going to the DMV or getting a dental cleaning. However, it doesn’t have to be that way: adding some cool touches to your clinic can turn a chore into something that clients and pets can look forward to, or [...]

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Unique Ways to Market Your Veterinarian Practice

Looking for a way to help your clinic stand out from the competition? Already have a market plan, but need some new ideas to help you build your business? Here are some unique ways you can market your practice. Have a Photo Contest People love showing off their pets, so holding a photo contest is a natural fit for promoting [...]

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​Valuable Customer Service Tips for Veterinarians

Let’s be honest: no one really wants to go to the vet. In an ideal world, our pets would always be healthy and live long lives without any need for medical care. The reality is that injuries and illnesses happen, and even a healthy animal needs periodic visits to catch problems before they get out of hand. Good customer [...]

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​Make Your Reminders Fun and Memorable

How can you make your appointment reminders more effective? You need to aim for what marketers call “stickiness.” Keep your reminders simple, make them stand out, and make it easy to act on them and clients are more likely to do business with your clinic. Pick the Right Medium A regular windowed envelope can easily be mistaken for junk mail or [...]

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Tips to Give Your Veterinary Practice a Competitive Edge

How can you give your clinic a competitive edge? The total experience from the first appointment scheduling to follow-ups is different from clinic to clinic, so there’s no way for customers to make an apples-to-apples comparison. To give your clinic an edge, you should concentrate on building on your strengths and advertising them to both present and future customers. Making Goals [...]

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