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​Valuable Customer Service Tips for Veterinarians

Let’s be honest: no one really wants to go to the vet. In an ideal world, our pets would always be healthy and live long lives without any need for medical care. The reality is that injuries and illnesses happen, and even a healthy animal needs periodic visits to catch problems before they get out of hand. Good customer [...]

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​Make Your Reminders Fun and Memorable

How can you make your appointment reminders more effective? You need to aim for what marketers call “stickiness.” Keep your reminders simple, make them stand out, and make it easy to act on them and clients are more likely to do business with your clinic. Pick the Right Medium A regular windowed envelope can easily be mistaken for junk mail or [...]

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Tips to Give Your Veterinary Practice a Competitive Edge

How can you give your clinic a competitive edge? The total experience from the first appointment scheduling to follow-ups is different from clinic to clinic, so there’s no way for customers to make an apples-to-apples comparison. To give your clinic an edge, you should concentrate on building on your strengths and advertising them to both present and future customers. Making Goals [...]

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Great Marketing Ideas for Your Veterinary Clinic

While most products can sell on impulse, veterinary services are sold as they’re needed. To be effective at marketing, you need to find ways to get pet owners to think about your practice when they need help with their pets, whether they’re looking for a new vet or are already established clients. Here are a few ways you can [...]

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Keeping Clients Loyal to Your Veterinary Practice

It takes a lot more work to get a new customer than it does to keep one, making client retention critical to maintaining a healthy practice. Not only do loyal clients spend more over time, they’re willing to spend a little extra each visit if they know they’re getting good service. Keeping patients is a process that starts when [...]

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Low Cost Marketing Strategies for Mobile Veterinarians

As a veterinarian running a mobile business, your business is unique in that you’re able to offer many services when your clients need them, where they need them. This nontraditional system is incredibly valuable to those who require your services due to lack of transportation, an emergency, or because they have pets with special needs. While running a mobile [...]

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Tips for Creating a Family Friendly Veterinary Practice 

There’s no doubt that most people consider their pet a member of the family, so when it comes to a visit to the vet – be it a routine checkup or an emergency – many families often go together to support their furry companions. In addition to giving the family an opportunity to show love for their pets, it’s [...]

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​Pet Obesity

In a society obsessed with eating healthy and hitting the gym, it’s hard to believe that pet owners aren’t aware of the growing obesity epidemic among pets. Obesity is a risk that can set a pet up for numerous health problems. The unfortunate consequences of obesity for dogs and cats include high blood pressure, breathing problems, diabetes, kidney disease, [...]

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​Combating Hairballs

Combating hairballs, though an unpleasant topic, is one that cat owners know all too well. Even Garfield, the famous cartoon cat, made it known that a cat’s gotta do, what a cat’s gotta do. Since cats naturally groom themselves, there’s no doubt that most cat owners have had the unpleasant experience of witnessing their cat spit up or choke [...]

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Finding the Right Diet

With so many fad diets and food trends, humans are always trying new ways to keep themselves healthy and living longer. But what is probably most surprising, is that many people will feed their pets just about anything! Whether it’s picking up what’s on sale at the supermarket, or being easily persuaded by television commercials, many people don’t do [...]

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