Unspoken Rules in Writing Veterinary Sympathy Cards

Posted by Positive Impressions on Feb 24th 2017

Making an impact in the veterinary industry can be challenging. Every practice is looking to provide the same level of quality, from the clinic’s interior design, to customer service, to the actual treatments. To really stand out, tap into something more personal, something closer to the patient’s heart. One way to make this connection is through sympathy cards.

Veterinary sympathy cards are a uniquely powerful aspect of veterinary customer service. Not only do they bring comfort to a grieving client, but sympathy cards also show you care. They express that you recognize and validate the special bond between your client and their pet. The ability to convey this heartfelt message has a great potential to promote customer loyalty.

When penning sympathy cards, here’s what to remember:

Be Brief

Brevity is the soul of wit – it’s also the soul of sincerity. A few meaningful, heartfelt sentences can make a world of difference.

Be Personal

Use the pet’s name. Write down a favorite firsthand experience with the pet or reference a positive trait that the owner may relate to. Including a picture also adds a special touch.

Be Inclusive

Have every vet and staff member sign the card. Showing that the entire practice shares in the owner’s grief is a powerful demonstration of sympathy, empathy, and compassion.

Be Sensitive

You’re sending your condolences, not advertising. Even though they help build loyalty, sympathy cards are the most inappropriate place to discuss business.

Here are some examples to inspire you:

“May Churro’s memory continue to light up your heart with love in this dark time. Our deepest, most heartfelt condolences.”

“Best friends come in all shapes and sizes – yours was a 7-lb Shih Tzu that lit up the room wherever she went. Our hearts reach out to you as you grieve her loss.”

“Momo brought such joy to our staff, as we know she did to your family. He will be forever in our hearts.”

At Positive Impressions, LLC, we have pre-designed and custom sympathy cards for veterinarians. View our product range and see which one resonates best with your practice.

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