Part of running a veterinary practice involves engaging with your clients. Ideally, you create a strong enough relationship that they turn to you for routine treatments and care to emergency visits, trusting you to get their furry companions back to health.
While businesses like yours start with traditional branding and online marketing, veterinary occasion cards provide a supplementary yet essential channel, highlighting your investment in each client's pet and adding personalization.
You currently send out appointment reminders, however, is one of your patients' pets having a birthday? Did they just have a difficult visit? Are you welcoming a new client? If there's something going on in your client/practice relationship, or you simply want to reach out to your client base, sending an occasion card is a simple way to show you care.
When properly used, veterinary occasion cards also help keep your clinic on your clients' minds and encourage them to keep up with their pets' health. These tips will help you use each type of card effectively.
What Are Veterinary Occasion Cards?
These are pre-printed cards designed to be sent to clients for a range of occasions - for instance, celebratory or in honor of an anniversary, to express condolences, welcome them to your practice or remind your clients of upcoming appointments. Through Positive Impressions, you can customize your cards with your veterinary clinic's name, address, logo and other key information.
From here, make sure you have enough space to include a heartfelt, personalized message. Cards can be postcard style or slipped into an envelope before you place them in the mail.
Occasions for Sending Cards to Your Clients
You know your customer base. Whether to show that you care, express appreciation for their long-time business or create a more personalized relationship from the get-go, consider sending cards for the following occasions:
Welcoming New Patients
Sending a welcome card shows that you're still thinking about new clients and their pets ahead of or after their first clinic visit. It also gives them something with your contact information that they can hang on a refrigerator, making it easier to reach out if they have questions about their pets or to schedule a follow-up appointment.
Not all clients celebrate their pets' birthdays with treats and toys, but everyone appreciates a birthday card. Sending a card helps your clinic be part of that milestone.
After the first few months of a pet's life, we re-evaluate healthcare plans year to year. Sending a birthday card is a good way to remind clients about yearly checkups and the adjustments needed for care plans as the pet gets older.
Get Well Soon
Even if the prognosis is good, surgical procedures and intensive care are a major emotional weight on your clients. Sending a "get well soon" card can cheer them up and remind them that they can contact your office if they need advice.
Unless your clinic only takes care of tortoises, the majority of your clients are going to outlive your patients. Sending a sympathy card shows you care about their loss, even if they are no longer customers. It also encourages clients to return to your clinic when they're ready to get a new pet.
Along with standard cards, we offer sympathy inserts that can be added to packages with memorial products. Our Stampable Memorial Inserts let you create a print of a paw to include with a sympathy card or use our Memorial Pillow Envelopes to keep hair, fur or feathers from a beloved companion. This is a great compliment to our ClayPaws® kits, giving clients another way to memorialize the loss of their pets.
Sometimes, you just need to show your clients that you appreciate them. As a veterinarian, there are plenty of reasons to send a thank you card:
- Referring people to your clinic
- Milestones in the client/practice relationship
- Participating in clinic events, including adoption and preventative treatment drives
- Just doing something nice for your staff
- Showing gratitude for donations received
Clients aren't the only people who should receive these cards. If you have a partnership with another clinic or animal-related business, it's good etiquette to send a card if they help you with a patient or give you a referral.
For messages that don't fit into a standard category, we offer multipurpose cards with pet-themed graphics, so the receiver immediately knows you sent the greeting or reminder.
Get the Veterinary Cards You Need to Stay In Contact With Clients
We don't just offer a wide range of pet-themed cards - we also provide several customization options. All cards are available blank to add a personal message, with a standard greeting, or add your clinic information or a full custom print (including signatures). Envelopes can be imprinted with return addresses to make the sending process more efficient. We also offer Return Address Labels to add an eye-catching graphic to your mailing.
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