Why should your clients visit you when their pet seems healthy? We’re all familiar with “silent killers” like heart disease and diabetes that can cause major health problems if undetected, but most pe
Maximizing the Power of Promotion for Veterinarian Clinics(Post)How do you get the best results from your advertising dollars? When you’re running a vet clinic, it’s often not about how many people see your message, it’s about making sure it’s seen by pet owners,
The Pain of Losing a Pet(Post)Pets are part of the family for many of us, so we know that grieving over the loss of one is not easy. The degree of pain and the time families spend in moving on depend on the circumstances behind
Welcoming New Patients to Your Clinic (Post)New business is always a plus! Yet, how do you turn a first appointment into repeat visits? It's all about how you welcome your clients to your veterinary practice. While you probably concentrate your
Why People Love Their Pets So Much(Post)Why do people love their pets so much? As pet owners, we know the joy of having a cat curled up in your lap, a dog jumping around excited about fetching a ball, or just passing the time by watching tr
Keeping Your Patient’s Chips Up-to-Date(Post)Whether you call it a microchip, RFID tag or PIT tag, there’s no denying how useful these devices can be for finding lost pets. However, they’re only useful if used properly and kept up to date. By ta
Setting the Stage for Quality Care: How to Prepare Your Clients for the Vet's Office(Post)A pet's first visit to the veterinarian is an important milestone for both the pet and its owner. It sets the foundation for their future healthcare and establishes the trust and bond with your practi
Fighting Back Against Social Media Trolls(Post)When you mail out information, you have full control over what your clients see, but when you’re working through social media, anyone can add to the conversation. This can be good, engaging custo
How Custom Veterinary Clinic Supplies Save Staff Time(Post)Small inefficiencies add up fast in a busy veterinary clinic. A staff member handwriting the same instructions for the third time that morning, or hunting for the right label before or while a client
Pet Awareness Days: Using National Events to Promote Your Practice(Post)Looking for a new way to promote your clinic? Organizations ranging from the ASPCA to the CATalyst Council host awareness events throughout the year to focus on specific pet issues including pet care,
Encouraging Post-Appointment Follow Ups(Post)Follow-up visits are one of the most difficult aspects of pet health care to manage for both clients and clinics. In one study, 78% of clients expected a follow-up, while only 52% received call-backs.
Building Your Clinic’s Brand to Stand Out(Post)Why should pet owners choose your clinic over another nearby practice? In most communities, veterinary clinics offer similar services at similar prices. What sets one practice apart isn’t just care. I