There’s no doubt that the pet care industry is booming, but where is that money going? Each year, the American Pet Products Association (APPA) conducts a survey to estimate pet industry spending and p
Combating Hairballs: Essential Guidance for Cat Owners(Post)Combating hairballs ranks high on the list of unpleasant realities every cat owner faces. That distinctive hacking sound in the middle of the night, the soggy surprise on the carpet, the concern that
That Piece of Direct Mail Marketing Means More Than You Think(Post)In the time after the Great Recession, Americans have grown accustomed to throwing away their mail once they've read it. In recent years, this practice has since died down. In fact, 48% of people ac
Helping Your Clients Avoid the Most Common Pet Toxins(Post)Regular checkups ensure most health problems can be treated in time to give pets a long life, but there are plenty of toxic products out there that can be lethal if health care isn’t sought immediatel
Veterinary Promotional Products That Support Feline Care (Post)Cat owners leave your practice with good intentions and a lot to remember. Medication schedules, feeding amounts, litter box maintenance, and follow-up appointments can all become part of a busy daily
Finding the Right Diet (Post)With so many fad diets and food trends, humans are always trying new ways to keep themselves healthy and living longer. But what is probably most surprising, is that many people will feed their pets j
Making a Goodie Bag (Post)Handing out goodie bags is fun, and when done right, can go a long way to promoting your clinic. These tips will help you make the most out of your bags, encouraging better pet care and improving your
Are You Ready for Growth in the Pet Care Industry?(Post)No matter how you look at it, pet care is a booming business. Spending on pet care has grown around 5% year-to-year for the past 20 years, while the Bureau of Labor Statistics estimates job growth in
Adding Touches to Improve Retail Sales(Post)Your clinic’s retail space is easy to overlook because it’s not at the center of health care services. However, it’s an important source of revenue, and it helps clients who are looking for recommende
Establishing a Thriving Clinic in a Competitive Industry(Post)In veterinary school, you learned how to care for animals, but in the real world, you also need to know how to care for a business. Ideally, you should see a positive cash flow after 6 months of opera
Customizing Your Vet Survival Box: Tailoring Essentials to Your Practice(Post)Essentials You May Need in Your Custom Vet Survival Box It goes without saying that being a vet is a demanding and often unpredictable occupation. To help make those difficult days easier on you and y
Working with Service Animals: What Every Veterinary Clinic Needs to Know (Post)A dog trained to detect seizures and an emotional support cat living in a no-pets apartment fall under two completely different federal laws. Mixing them up creates real problems, both for the client