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How Do Owners Spend Money on Their Pets?(Post)
There’s no doubt that the pet care industry is booming, but where is that money going? Each year, the American Pet Products Association (APPA) conducts a survey to estimate pet industry spending and p
Pet Holiday Cards: A Simple Way to Strengthen Client Loyalty(Post)As a veterinary professional, you live in a world of wagging tails, anxious pet parents, and demanding schedules. The days can fly by in a blur of appointments, surgeries, and client calls. However, a
Beyond Business Cards: Why Your Vet Practice Needs Personalized Fabric Tote Bags(Post)If you want to make a lasting impression on your clients, the best way to stand out is to offer something genuinely useful—a functional item clients will actually reach for again and again. That’s whe
Pet Trends to Look Out for in 2021(Post)2020 has been a crazy year. Dealing with the pandemic has radically changed the way most people live their lives, and this is being reflected in the pet industry. Even as vaccines reach the general pu
How to Choose the Right Animal Sympathy Card for Someone Who’s Lost a Pet(Post)ese gestures help clients feel supported not just as pet owners, but as valued members of your clinic’s community. At Positive Impressions, we’ve seen how meaningful these gestures can be for grieving
The Importance of Veterinary Welcome Cards in Client Relations(Post)First impressions matter—especially in veterinary medicine, where trust and compassion are essential to building lasting client relationships. Veterinary welcome cards offer a simple yet impactful way
How to Properly Express Condolences for Pet Loss(Post)Losing a beloved pet is an incredibly emotional experience. For many, pets are more than animals—they're family members and trusted companions. With their unconditional love and steadfast loyalty, pet
Winter Pet Safety (Post)“If you’re cold, they’re cold.” While this is a good sentiment, there’s more to cold weather pet care than simply taking pets indoors or giving them an extra blanket. These tips will help you give you
Build Brand Loyalty Using Veterinary Prescription Bags(Post)Build Brand Loyalty Using Veterinary Prescription Bags Have you ever considered what the prescription bags you send home with your veterinary clients look like? Are they generic paper bags that could
How to Make Every Client Think of Your Clinic First(Post)Veterinary care is no longer the differentiator it once was. Most clinics deliver high-quality medicine. What separates one practice from another is what clients remember and who they think of first w
Effective Ways Veterinarians Can Reach and Remind Pet Owners(Post)How can you reach pet owners effectively? How can you remind your clients about health care visits in a way that brings them into your clinic? From the end of a clinic visit to their next stop in your
Sympathy Cards: Embodying the Supportive Quality of Veterinary Care(Post)Empathy is one of the top qualities that clients look for in their service providers, and one they’ll judge you by. When a client’s pet passes away, the need for empathy only becomes stronger. Althoug
