It is fair to say that more than half of American households own or have owned a pet. In fact, 63% of household in the United States currently own a pet. Of those pets, 88.3 million are cats while 74
Personalize Your Message With Direct Mail Reminder Cards(Post)Pet owners will tell you that their dog, cat, parakeet, ferret or bunny are more like family than anything. Considering that 63% of households own a pet of some kind, it is no secret that Americans
How to Grow Your Veterinary Practice(Post)Growing a veterinary practice can be hard, but it is certainly not impossible. People love their pets, after all, and would go to great lengths to ensure their health and safety. If you want to grow y
Cool Touches for Veterinarian Clinics(Post)Can going to the vet be fun? For most people, dealing with their pet’s health issues ranks up there with going to the DMV or getting a dental cleaning. However, it doesn’t have to be that way: adding
Effective Ways Veterinarians Can Reach and Remind Pet Owners(Post)How can you reach pet owners effectively? How can you remind your clients about health care visits in a way that brings them into your clinic? From the end of a clinic visit to their next stop in your
5 Simple Ways to Remind Clients of Upcoming Vet Appointments(Post)One of the biggest challenges for anyone running a veterinary care practice is ensuring that clients remember appointments and actually follow through with them. Cancelled and missed appointments can
Writing Effective Appointment Reminders(Post)With pets coming into your clinic once or twice per year, it’s easy for owners to forget about scheduled appointments. These tips will help you deliver the info your clients need, whether you’re using
Make Your Reminders Fun and Memorable(Post)How can you make your appointment reminders more effective? You need to aim for what marketers call “stickiness.” Keep your reminders simple, make them stand out, and make it easy to act on them and c
Keeping Your Staff in the Loop(Post)It’s easy to concentrate on perfecting your practice, but what about your staff? It’s easy to assume everyone is doing what they need to do, but that can let issues build until they intrude on the hea
How Can Your Practice Stand Out from Chain Clinics?(Post)As time goes on, more independent clinics are being bought by chains, while big box pet stores are now offering in-house services. How can you approach this challenge and give clients a reason to choo
Keeping Clients Loyal to Your Veterinary Practice(Post)It takes a lot more work for veterinarians to get a new customer than it does to keep one, making client retention critical to maintaining a healthy practice. Not only do loyal clients spend more over
Valuable Customer Service Tips for Veterinarians(Post)Let’s be honest: no one really wants to go to the vet. In an ideal world, our pets would always be healthy and live long lives without any need for medical care. The reality is that injuries and illne