It’s good to get new clients, but it’s even better if you can keep them. Repeat customers represent the bulk of an established clinic’s business, and the word-of-mouth advertising they generate can be
5 Simple Ways to Remind Clients of Upcoming Vet Appointments(Post)One of the biggest challenges for anyone running a veterinary care practice is ensuring that clients remember appointments and actually follow through with them. Cancelled and missed appointments can
Tips for Creating a Family Friendly Veterinary Practice (Post)There’s no doubt that most people consider their pet a member of the family, so when it comes to a visit to the vet – be it a routine checkup or an emergency – many families often go together to suppo
5 Ways to Add Personality to Your Veterinarian Practice(Post)As a veterinarian you are responsible for caring for America's beloved furry friends, and we sure do love our pets. In fact, there are 88.3 million owned cats along with 74.8 million owned dogs in th
Writing Effective Appointment Reminders(Post)With pets coming into your clinic once or twice per year, it’s easy for owners to forget about scheduled appointments. These tips will help you deliver the info your clients need, whether you’re using
Valuable Customer Service Tips for Veterinarians(Post)Let’s be honest: no one really wants to go to the vet. In an ideal world, our pets would always be healthy and live long lives without any need for medical care. The reality is that injuries and illne
Empathizing with Clients(Post)You may only see your patients a couple times a year, but these visits are what keep these pets healthy, so they can enjoy a long life with their owners. This puts you in a place at times where you ma
Keeping Your Staff in the Loop(Post)It’s easy to concentrate on perfecting your practice, but what about your staff? It’s easy to assume everyone is doing what they need to do, but that can let issues build until they intrude on the hea
Leveraging Your Website to Drive Business(Post)How can a website help a local business, and how does it fit into your overall marketing strategy? A decade ago, simply being on the Internet could drive business to your clinic. Today, you need to ma
Make Your Reminders Fun and Memorable(Post)How can you make your appointment reminders more effective? You need to aim for what marketers call “stickiness.” Keep your reminders simple, make them stand out, and make it easy to act on them and c
Planning a Seasonal Event(Post)Having an event to promote your clinic and the health of your patients doesn’t have to be handled in one day. A seasonal event lasts longer and is less intense, making it easier on your staff and givi
How Do Owners Approach Euthanasia?(Post)No one wants to see their pets pass on, but sometimes we must choose to let them rest peacefully to avoid further suffering. It’s never an easy choice to make. Understanding how different owners appro