Establishing a successful veterinary practice isn’t just about top quality medical care. Going to the vet is stressful for pets, and that makes it stressful for their owners. What can you do to ...
Creating a Pet Wellness Plan: Delivering the Right Care for Every Stage of Life(Post)It can be a challenge to get clients to bring their pets in once a year for a nose-to-tail exam, and it’s even harder to get them to look at health care beyond emergencies and heartworm treatme ...
Pet Trends to Look Out for in 2021(Post)2020 has been a crazy year. Dealing with the pandemic has radically changed the way most people live their lives, and this is being reflected in the pet industry. Even as vaccines reach the general p ...
Guardian of Hearts: Navigating Heartworm Awareness Month in Your Veterinary Practice(Post)Several myths persist regarding heartworm disease. For example, many owners think of the condition as strictly a Southern issue or believe it only affects outdoor pets. As a result, many cases fly un ...
Competing with Online and Human Pharmacies(Post)Today, about ¾ of pet medication is sold through veterinary pharmacies, but that number is shrinking in the wake of increased competition. Both online pharmacies and regular brick-and-mortar p ...
Why Every Pet Owner Should Carry a Mini First Aid Kit for Outdoor Adventures(Post)Your dog steps off the trail and comes back limping. You're two miles from the car park, no cell signal, and completely unprepared. It's a scenario more pet owners face than anyone likes to admit.&nb ...
How Do Pet Owners Select a Veterinarian?(Post)How do people decide which veterinarian they’re going to use? By understanding the steps people take to find a new vet, you can better focus your marketing and your clinic experience to bring i ...
Branding Safety: Elevate Your Veterinary Practice with Custom Pet First Aid Kits(Post)Pets are active creatures - running, jumping and chasing in their own homes, as well as every time they go out into the world. Yet, while these actions burn off energy and improve mental engagement, ...
Keeping Your Patient’s Chips Up-to-Date(Post)Whether you call it a microchip, RFID tag or PIT tag, there’s no denying how useful these devices can be for finding lost pets. However, they’re only useful if used properly and kept up t ...
Promoting Annual Checkups(Post)Preventative health care is just as important for pets as it is for humans, but it can be hard to get your clients on board for adding the expense and inconvenience of check-up visits when their pets ...
Leveraging Your Website to Drive Business(Post)How can a website help a local business, and how does it fit into your overall marketing strategy? A decade ago, simply being on the Internet could drive business to your clinic. Today, you need to m ...
Valuable Customer Service Tips for Veterinarians(Post)Let’s be honest: no one really wants to go to the vet. In an ideal world, our pets would always be healthy and live long lives without any need for medical care. The reality is that injuries an ...