While many products can be sold on impulse, veterinary services are sold as they're needed. To be effective at marketing, you need to find ways to get pet owners to think about your practice when they
Build Brand Loyalty Using Veterinary Prescription Bags(Post)Build Brand Loyalty Using Veterinary Prescription Bags Have you ever considered what the prescription bags you send home with your veterinary clients look like? Are they generic paper bags that could
Beyond the Logo: How Custom Veterinarian Products Build a Stronger Practice Brand(Post)You got into veterinary medicine to care for animals. It’s a calling. But running a successful practice today means you’re also a business owner, navigating the challenges of marketing and client rete
Celebrating a Life Well-Lived: Joyful Dog Remembrance Gifts(Post)Help Clients Memorialize Their Dogs With Dog Remembrance Gifts When a dog dies, it can be like losing a family member for the owners. As a veterinarian, you probably already know that. But there are w
Have You Forgotten Something Recently? Studies Say, We All Have! Here's How You Can Remember Better!(Post)Have you ever been watching television, reached a commercial break, and then found yourself struggling to remember what program you were watching initially? Don't feel bad -- it's happened to virtuall
How to Build a Successful Foster Program for Pets(Post)A dog surrendered Monday morning might need a foster home by Friday. Most shelters and rescues don't have one lined up, and that gap is where good animals end up stuck in kennels longer than they shou
Pet First Aid: How You Can Prepare Clients for Emergency Pet Care(Post)April is American Red Cross National Pet First Aid Awareness Month, which makes it a great time to encourage your clients to prepare for pet emergencies. How can you prepare your clients for these eme
How to prepare your practice for National Pet Immunization Awareness Month(Post)Get Ready for National Pet Immunization Awareness Month August is National Pet Immunization Awareness Month, and as a veterinary practice, you should take advantage of the occasion to remind clients t
That Piece of Direct Mail Marketing Means More Than You Think(Post)In the time after the Great Recession, Americans have grown accustomed to throwing away their mail once they've read it. In recent years, this practice has since died down. In fact, 48% of people ac
Fresh Marketing Strategies to Boost Your Veterinary Business(Post)Do you feel like your clinic marketing is getting stale, or isn’t as effective as it used to be? Maybe it’s time to look over your strategy, addressing weak points while bringing components together t
How to Talk to Clients(Post)Having a good client-doctor relationship can go a long way toward retaining customers and getting the compliance needed for health care. A big part of this is just knowing how to communicate with clie
7 Ways You Can Increase Appointment Compliance(Post)For veterinary clinics, no-show appointments waste your time and mean that a pet isn't receiving the care they need. Appointment compliance should be a top priority to keep your schedule full and main