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Communicating with Patients Who Research Online(Post)
A formal, professional diagnosis is the first step in resolving major pet health issues, but all too often clients will turn to the Internet to try and figure out what’s going on before they visit the
Helping Your Clients Avoid the Most Common Pet Toxins(Post)Regular checkups ensure most health problems can be treated in time to give pets a long life, but there are plenty of toxic products out there that can be lethal if health care isn’t sought immediatel
Leveraging Your Website to Drive Business(Post)How can a website help a local business, and how does it fit into your overall marketing strategy? A decade ago, simply being on the Internet could drive business to your clinic. Today, you need to ma
Tips for Creating a Family Friendly Veterinary Practice (Post)There’s no doubt that most people consider their pet a member of the family, so when it comes to a visit to the vet – be it a routine checkup or an emergency – many families often go together to suppo
Why People Love Their Pets So Much(Post)Why do people love their pets so much? As pet owners, we know the joy of having a cat curled up in your lap, a dog jumping around excited about fetching a ball, or just passing the time by watching tr
The Pain of Losing a Pet(Post)Pets are part of the family for many of us, so we know that grieving over the loss of one is not easy. The degree of pain and the time families spend in moving on depend on the circumstances behind
Welcoming New Patients to Your Clinic (Post)New business is always a plus! Yet, how do you turn a first appointment into repeat visits? It's all about how you welcome your clients to your veterinary practice. While you probably concentrate your
Encouraging Post-Appointment Follow Ups(Post)Follow-up visits are one of the most difficult aspects of pet health care to manage for both clients and clinics. In one study, 78% of clients expected a follow-up, while only 52% received call-backs.
Keeping Your Patient’s Chips Up-to-Date(Post)Whether you call it a microchip, RFID tag or PIT tag, there’s no denying how useful these devices can be for finding lost pets. However, they’re only useful if used properly and kept up to date. By ta
Planning a Seasonal Event(Post)Having an event to promote your clinic and the health of your patients doesn’t have to be handled in one day. A seasonal event lasts longer and is less intense, making it easier on your staff and givi
Fighting Back Against Social Media Trolls(Post)When you mail out information, you have full control over what your clients see, but when you’re working through social media, anyone can add to the conversation. This can be good, engaging custo
Building Your Clinic’s Brand to Stand Out(Post)Why should pet owners choose your clinic over another nearby practice? In most communities, veterinary clinics offer similar services at similar prices. What sets one practice apart isn’t just care. I
